I told my friend the other day I think the Olympics has become a sham. He
replied, "When did you get so cynical?"
Well, I can tell you it didn't happen yesterday. The Olympics have marked the
passing time of my once innocent youth to becoming a cynical, but wiser,
adult.
Growing up as a flag-waving American, I remember watching the U.S. hockey
team win gold with the 1980 "Miracle on Ice" at the Winter Olympics in Lake
Placid. I was inspired by this underdog team and revelled in watching sport and
patriotism being celebrated in unison.
In 1984, I fell for Mary Lou Retton and marvelled at the circus-like routines
all the gymnasts performed at the Summer Games in Los Angeles.
Four years later in Seoul, however, I found my innocence slipping away.
The myth of America was beginning to fade for me and with that I found myself
cheering with the rest of my Canadian schoolmates for Ben Johnson in the 100
metre sprint.
Early on, when Johnson claimed he had not taken steroids, I believed him. I
was naive enough to believe that some people may lie privately but never
publicly, especially not on television.
Well, I soon learned that some people do lie and deny, no matter in what
public forum they are speaking.
Cheating in sport to win was apparently rampant, and future scandal after
scandal only continued to move me further down the line toward being a
cynic.
My love for sport was not completely lost, however. I even minored in sport
administration while at university.
But during one of our sport-marketing classes, a speaker who was involved
with Gymnastics Canada gave us some background on how judges can be influenced
during major competitions -- including the Olympics.
I heard how during social engagements the officials and judges from various
countries would get together and sometimes make side deals. Such as the "you
vote for my gymnast and I'll vote for yours, wink, wink" variety. This
apparently did not just go on in gymnastics but figure skating as well.
I was shocked, but the information was presented to me in such a
matter-of-fact manner that my feelings of naivet? resurfaced again.
It is why I was not surprised by the judging scandal that plagued the figure
skating at the 2002 Games at Salt Lake City.
I heard about it all before, including the bribery that was needed to be an
Olympic host city. My knowledge of sports marketing also had me learn how the
1984 Olympics in Los Angeles were the birth of the "corporate games" and how the
Olympic rings became a brand of their own and were sold to international
companies that had global brands that needed a global event to sponsor.
I enjoy business and understand the benefits of sponsorship, but the purity
of the Olympics -- like so many other things in sport -- became as much about
selling something as the game itself.
This brings us to this year's Games in Beijing. They have provided their own
wake-up call for me, but my cynicism has not come from the smog or the underage
Chinese gymnasts. It surrounds the funding of the Olympics and my realization
that whether it be greater funding to elite athletes or hosting the Games
themselves, no public money should be made available.
If corporations or private individuals want to foot the bill, go ahead, but
wise public servants should see we have much greater priorities for our sacred
tax dollars.
A mature, self-confident country such as Canada doesn't need the Olympics to
validate ourselves or prove something to the rest of the world. Leave that to
countries like China and the U.S.
Where is the glory of winning the medal count if you suppress the rights of
your people? What pride can a country take in winning gold medals if it leads
the world in child obesity and early on-set diabetes?
During these Olympics we've had Canadian athletes whining for more funding at
the same time that former Toronto mayor David Crombie is struggling to rub two
nickels together to save Toronto's public swimming pools.
I used to naively believe that the Olympics inspired a country's youth to get
involved in sports, but what good is that inspiration if it cannot be fulfilled
because of a lack of facilities?
Luckily, I have regained some of my youthful innocence watching the Olympic
Games with my four-year-old son. He wants to swim at the Olympics when he gets
older. Good for him and all kids that dream big.
It's to be hoped they will grow up in a country with wise adults who realize
the priority is to make sure kids have a pool to learn a life-saving skill
rather than having their governments drown in debt trying to host a global,
corporate pitch tent event.
Yes, maybe I have become more cynical as I've grown older -- but they say
with age comes wisdom.
Gregory Cawsey is a member of the Mercury's Community Editorial
Board.